AI search visibility · B2B SaaS & AI startups · Seed to Series B
Your buyers are building a shortlist in ChatGPT. Get on it.
Before a buyer books a demo, they ask AI which tools to consider. PostSearchLabs makes your product one of the names it recommends, and ties that visibility to signups, demos and pipeline.
The video is on its way. Book a call below and we'll walk you through it live.
In 30 minutes we run your buyers' real prompts and show you, live, which competitors AI recommends instead of you. You leave with a clear plan, whether you work with us or not.
Or run the shortlist test yourself first ↓Tracked separately on every engine your buyers use
How AI decides
Before AI recommends a tool, it reads all of this.
Reviews. Listicles. Communities. Docs.
Every mention of your product is a signal. Most founders never see which ones count, or which ones are missing.
Then it gives one answer, with three names.
ChatGPT · Gemini · Perplexity · Claude
› best invoicing tool for freelancers
- Your product
- [Incumbent A]
- [Competitor B]
Illustration. Logos show public sources AI assistants can read. No affiliation or endorsement implied.
What changed
There's no page two in an AI answer.
For twenty years, ranking on page one was enough. Now buyers skip the links and ask an AI assistant which tool to buy. It reads the web for them and hands back a short list. The tools on that list get the demo. Everyone else never learns they were considered.
Search results · 10 links
- 01
- 02
- 03
- 04
- 05
- 06
- 07
- 08
- 09
- 10
You could rank seventh and still win clicks.
AI answer · 3 names
Which tool should our team buy?
Teams like yours most often choose one of these:
- [Incumbent A]
- [Competitor B]
- [Competitor C]
If you aren't named, you aren't in the deal.
Sound familiar?
You can't win a deal you never knew existed.
Lost before the demo
Buyers compare vendors in ChatGPT, pick three, and contact only those. If you weren't named, the deal never shows up in your CRM.
Incumbents get named by default
AI leans on the brands mentioned most across the web. Bigger, older competitors win the answer even when your product is the better fit.
Content that ranks but never gets quoted
Your team ships posts every week. They rank on Google, yet AI quotes none of them, because they weren't written to be quoted.
AI describes your product wrong
Old pricing, a feature you killed, the wrong category. When AI gets you wrong, buyers rule you out before they ever reach your site.
The shift is already here
The shortlist gets written before anyone talks to sales.
51%
of B2B software buyers now start their research in an AI chatbot instead of a search engine
69%
chose a different vendor than they had planned because of what a chatbot told them
1 in 3
bought from a vendor they had never heard of before
Source: G2, The Answer Economy. Survey of 1,076 B2B software buyers, March 2026.
Free shortlist test · 2 minutes
Ask AI what your buyers ask. See if you're named.
Fill in your category and your biggest competitor. We'll write the prompts your buyers actually use. Open each one in an AI assistant, then mark whether your product was named.
Showing example prompts. Type your own details above and the prompts update as you go.
Tip: open prompts in a private window so your chat history doesn't sway the answer.
What you get
What changes when AI recommends your product.
Buyers arrive already convinced
They were told you're a top option before they reached your site. Demos start further down the funnel and close faster.
Share of voice you can measure
See how often each AI engine recommends you against each competitor, prompt by prompt, month by month.
A channel that compounds
Every citation and every quotable page keeps working across every engine, long after it's published.
What lands on your desk
Real deliverables, not a dashboard you have to interpret.
We work on everything AI weighs before it recommends a tool, and every piece of work has a name and an owner.
Buyer prompt map
The recommendation, alternatives and "X vs Y" prompts buyers in your category use, grouped by intent and deal stage.
Share-of-voice baseline
Every prompt run across six AI engines, with you benchmarked against every competitor that appears.
Citation gap map
The review sites, listicles, communities and publications AI cites for your category, and which of them leave you out.
Entity & schema fixes
One clear description of what you do and who it's for, consistent everywhere, plus structured data, llms.txt and AI crawler access.
Comparison & alternatives pages
"X vs Y" and "alternatives to X" pages and answer-first content, written so a model can lift them straight into an answer.
AI attribution report
Share of voice, citations, AI-referred traffic, and the signups and demos that came from AI, in one page you can show your board.
Your options
Why not just buy a tool, or ask your SEO agency?
You can. Here's what each option actually covers.
| What you need | PostSearchLabs | AI tracking tool | Traditional SEO agency | In-house |
|---|---|---|---|---|
| See which AI engines recommend you, prompt by prompt | ✓Six engines, tracked separately | ✓Core feature | ~Often rankings only | ~Manual spot checks |
| Someone who ships the fixes | ✓Pages, schema, citations | –You do the work | ✓Built for Google | ~If there's bandwidth |
| Off-site work: reviews, listicles, communities | ✓Where AI actually looks | –Not included | ~Usually backlinks | ~Ad hoc |
| Reporting tied to signups and demos | ✓Referrer + self-reported | ~Visibility scores | ~Traffic and rankings | ~If you build it |
| Built for startup buyer journeys | ✓Startups only | ~Any industry | ~Any industry | ✓You know your buyers |
| Time to a first baseline | ✓Week 1 | ✓Days, once set up | ~Varies | ~Weeks to learn |
Already paying for a tracking tool or an SEO agency? Good. We work alongside both and turn what they show into shipped work.
How it works
From missing to shortlisted in three steps.
Free share-of-voice audit
We map your buyers' prompts, run them across the major AI engines and show who gets recommended instead of you.
Visibility sprint
We sharpen your positioning and structured data, ship comparison pages and start earning the citations AI trusts.
Monthly growth
Ongoing content and citations, with a monthly view of share of voice, AI-referred traffic and pipeline.
-
Day 1
Kickoff
We agree on your category, competitors and the buyer prompts that matter most.
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Day 7
Baseline in your inbox
Share of voice on every engine, plus the gaps that cost you the most.
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Day 14
Foundations live
Positioning, structured data, llms.txt and crawler access fixed on your site.
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Day 30
First pages and report
First comparison pages shipped, citation outreach underway, first monthly report.
What a shortlist slot is worth
Put your own numbers in.
A simple model of what extra demos from AI recommendations would add to your pipeline. Pick a scenario, then move the sliders to match your business.
New annual recurring revenue, first year of the uplift
$230K
A model, not a forecast or a promise. On your call we replace these assumptions with your real prompts, your share of voice and your funnel data.
How we prove it
AI traffic hides in your analytics. We make it visible.
Many buyers read an AI answer, then type your URL or search your name. Default analytics files that under "direct". So we measure three ways and report all three.
1. Share of voice
A fixed set of buyer prompts, run on every engine each month. You see exactly which answers name you and which name a competitor.
"best [category] for [use case]" → named on 4 of 6 engines
2. AI referrer tracking
We set up your analytics to separate visits that arrive from AI assistants, and tag the links we can control.
chatgpt.com · perplexity.ai · gemini.google.com · claude.ai · copilot.microsoft.com
3. Self-reported source
One field on your signup or demo form catches what analytics can't: buyers who heard about you from an AI assistant.
How did you hear about us? → "ChatGPT / an AI assistant"
Fit check
We're a good fit for some startups. Not all.
A great fit if you…
- Sell a live B2B SaaS or AI product with paying customers
- Are seed to Series B, competing with bigger incumbents
- Are in a category buyers already ask AI about
- Have someone who can review and approve content each week
- Want a channel you can measure, not a vanity score
Probably not a fit if you…
- Haven't launched yet, or have no clear category
- Want a guaranteed #1 spot in ChatGPT
- Want results by next week
- Are looking for fake reviews or mass AI-written content
- Aren't a software company. We work only with startups.
What we promise, and what no one can.
No agency can force a model to recommend a product. Anyone who guarantees the top spot in ChatGPT is guessing. What we can do is strengthen every signal AI uses to decide, and prove the change with the real answers every month.
And we won't take shortcuts that get brands burned: no fake reviews, no hidden text aimed at AI crawlers, no thousand-page AI content farms.
- We show you the live AI answers before you spend a dollar.
- Every page is approved by your team before it ships.
- Reports built on real AI answers and real pipeline.
- Works alongside your existing SEO and content team.
- Clear scope and timelines agreed before any work starts.
Founder-led
"Startups don't lose to incumbents on product anymore. They lose in the answer. I started PostSearchLabs to fix that, and you'll work with me directly."
Ayan Chakraborty, Founder, PostSearchLabs
Questions
What founders ask us first.
What is AI search visibility?
It's how often AI assistants such as ChatGPT, Gemini, Perplexity, Claude and Google AI name your product when buyers ask them which tool to choose. The work of improving it is often called generative engine optimization, or GEO.
How is this different from SEO?
SEO gets you ranked in a list of links. GEO gets you named inside the answer a buyer reads. They share signals, so we strengthen both, but we measure success by recommendations and pipeline.
Which AI engines do you cover?
ChatGPT, Gemini, Perplexity, Claude, Google AI Overviews and Google AI Mode. We track each one separately because they draw on different sources.
How do you measure results?
Share of voice across a fixed set of buyer prompts, citation rate per AI engine, AI-referred traffic, and the signups and demos that buyers attribute to an AI assistant.
How long does it take?
Expect 60 to 90 days for meaningful movement. You see progress against your baseline from the first monthly report.
Can you guarantee ChatGPT will recommend us?
No. No agency can force a model to name a product, and anyone who guarantees the top spot is guessing. We strengthen every signal AI uses to decide and show you the real answers every month so you can judge the change yourself.
Do you write the content?
Yes. We draft, your team approves, and nothing ships without your sign-off.
We already have an SEO agency or content team. Does this replace them?
No. We work alongside them. We own the AI layer: prompt mapping, citations, comparison pages, structured data and AI attribution, and we hand your team clear briefs for anything they publish.
We're pre-launch. Is this for us?
Usually not yet. GEO works best once you have a live product in a category buyers already ask AI about. Book a call and we'll tell you honestly.
Who do you work with?
Only software startups: B2B SaaS and AI products from seed to Series B. Focusing on one kind of buyer journey is how we stay sharp at it.
What happens on the free call?
In 30 minutes we run your buyers' real prompts across the major AI engines and show you, live, which tools get recommended instead of you. You leave with a clear plan, whether you work with us or not.
Your free share-of-voice call
Find out what AI tells your buyers about you.
We'll run the prompts your buyers use and show you, live, which tools get recommended. If AI already names you, we'll tell you. If it doesn't, you'll know exactly why and what to fix.
Book your free 30-minute call Not ready for a call? Take the 3-minute AI Shortlist Scorecard →